I’m a Product Design Director at WongDoody, a human experience company powered by Infosys.

I’m experienced in iterative product design, new business strategy, and emerging tech. Over the years, I’ve led large-scale initiatives including luxury e-commerce for Bang & Olufsen, conceptual banking products for UK high street banks, CX strategy for global telco conglomerates, and a gamified learning platform for the AA.

I’m at my best when working closely with senior clients, bringing confidence to design decisions, shaping compelling narratives, and aligning teams around a clear creative vision.

As a creative leader, my strength lies in the energy I bring to empower cross-functional teams. My approach is human, conceptual, outcome-focused, and always collaborative.